Thursday, September 23, 2010

Big names of the past in ad industry - where are they know?

Adnews is Australia's leading publication serving the advertising, marketing and media industries. Its coverage includes news articles, news anaylsis, investigations of industry issues, comment from industry experts and many more.

I discovered this article regarding the big names of the past in ad industry in Adnews magazine 2009. It has an eye-catching title: WHERE ARE THEY NOW?, which made me initially engaged with article. It is an interesting article as I never thought about ad legends' life whom no longer work in industry. Well, actually, the article also mentions some ad legends whom still active in industry.

Adnews also says that they chased them over the internet, the phone book and the high seas to answer the question often asked over a beer ot two: whatever happened to...? This article contains human interest, which make this story is newsworthy. Adnews intentionally published it in their January edition to inspire readers as a new year dawns. Adnews also invites readers to interact by asking them to drop a line if they curios about particular ad legends whom hasn't been mentioned in this article.

Naseema Sparks
One of my favourite stories in this article is Naseema Sparks, former managing director at M&C Saatchi. Adnews explains her background, visions, and current activity briefly and supports it with interesting facts, such as she used to work as a pharmacist in Blackmores Australia, a breast cancer survivor and currently Sparks is president of Chief Executive Women, a group that aims to facilitate talented women's entry to senior levels, and spends a lot of her time mentoring younger advertising people for FREE!  - A very informative news for those who want to develop their advertising skills.

2 comments:

  1. I was going to comment on how it would have been good if you provided the link to the article but I think you need to be a paid subscriber to have a look right lol? Shame..

    I find it fascinating when you can "experience" the story of a 'legend' (whether it is an actor or musician or in this case, an ad person!)

    Haha I like how you bolded that piece of info...that's definitely newsworthy!

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  2. Hi Farah, thanks for the comments. Yes, I have to be a paid subscriber to read the article online. Luckily, my friend gave me several adnews magazine so I can read it for free.

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