Droga 5 ad agency - proudly Australian owned

Droga 5 is an independent advertising agency established in 2006 headed by David Droga who grew up in the Snowy Mountain region of NSW.  To date, he is the single most awarded creative at the Cannes Lions, international advertising festival, with over 50 lions. He was named World's Best Creative Director by AdAge.
           His philosophy of advertising has made him appear to be distinct from other ad agencies. He believes that advertising is not just about capital gain but also as a tool to give positive impact on society that doesn't end when a campaign is over.
          David Droga has been featured many times in advertising magazines, newspapers, and other media because of his impactful works. New York Times in 2006 , for example, featured one of his campaign that has impacted society, The Tap Project for UNICEF.  

          This campaign encouraged diners in New York to donate $1 for tap water in order to help provide clean drinking water in Africa and it managed to raise more than 1.5 millions USD of funds. However, New York Times used references from Esquire magazine, which made the article lack of originality and newness. Other media also talked with the same angle. As a big media, New York Times supposedly conducted an interview with David Droga or his client UNICEF to get a different perspective.
          New York Times could also add short interviews with New York diners or restaurants who are participated in this campaign to get their opinion, which could add reality value to the article. 


Short video of Tap Water Campaign: